Innovation is fundamental for preventing or reducing business food waste. REFRESH identifies the drivers of technological (process or product) and organizational innovation and their impact on waste. Economic gains (competitiveness and productivity) and territorial specificities are the main drivers of adoption..
Firms’ adoption of innovations for addressing food waste is a complex phenomenon, as it may be driven also by non-economic factors. REFRESH has identified the behavioural typologies that influence adoption
Quantifying and understanding inconsistency in the generation of consumer food waste is particularly important, to target intervention strategies where they are most efficient. This report analyses two of the largest available datasets to define consumer behavioural typologies and develop a systems map to illustrate potential links between consumer behaviour and the creation/reduction of food waste.