The Hungarian Pilot Working Platform initiated the pilot project “Ugly but tasty” in February 2017. The main goal of the pilot is to start working on a “farm to fork” approach to food waste related activities in the fruit & vegetable sector. This chain is one of the shortest chains as processing is not part of it, thereby we can relatively easier focus on the full chain from production to consumer.
The main focus of the project is on the lower quality products, where the plan is to test possible channels for both a marketed (sale) and a non-marketed (free redistribution) basis.