REFRESH is currently conducting qualitative studies to improve the understanding of consumer behaviour and food waste. Therefore, over 20 of 24 focus groups have taken place in Spain, Germany, Hungary and the Netherlands. In each country, a total of 6 focus groups will be conducted to discuss motivations, backgrounds and situations when people throw away foods, characteristics of the perfect non–waster both at home and out of home, as well as a ranking of different products and situations on acceptability of throwing away food. The focus groups led to lively discussions, which will be analysed for new insights.